Content operations for the AI era

Build a team that keeps AI honest about your products.

AI now answers your customers by reading your documentation — in your name, and sometimes wrong. I'm George. I build the content-operations function that keeps those answers truthful, traceable, and yours.

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20 years in technical communications · regulated & engineering products

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Brands & teams I've worked with

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Insights

Writing on content operations for the AI era.

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A worked example

The teardown: what AI really tells customers about a real product

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For quality & regulatory

Evidencing control over what AI says — for audits

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For support & CX

The rise of "the AI told me…" support tickets

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Let's talk

Getting AI answers about your products that you didn't write?

Let's talk about keeping them honest.

Get in touch